Dear Rvng friends.

Rvng is launching a new 12" series called FRKWYS. In typical Rvng fashion, add an E and a couple As to those consonants and you'll see a play on the name of the legendary Folkways record label founded by Moses Asch in the late 40s to document sound and movement in music from around the world.

Our FRKWYS (Freakways) 12" series pairs contemporary artists and their progenitors by way of remix, reinterpretation, and original collaboration. Like the Folkways releases, each installment in the FRKWYS series lives under a thematic banner (albeit sometimes loose) and explores a different facet of electronic music.

The first release in the series features collaborations from NYC's industrial pranksters Excepter with Chris Carter and Cosey Fanni Tutti of Throbbing Gristle and Chris & Cosey, JG Thirwell of Foetus and his many alter egos, and Jack Dangers of Meat Beat Manifesto. We've set the bar pretty high.

It's been inspirational / exhilarating working with both our peers and artists whom we hold close to heart as heroes. The willingness and enthusiasm on both sides to experiment in this context has created an unbounded feeling to the series. As you'll hear, the results speak for themselves. This is future future music.

We are compensating all of the artists involved upfront for their valuable time and efforts and doing everything in our means to create suitable environments and tools for these unique collaborations to happen. We are housing these limited edition 12"s (900 copies / pressing) in a seemingly simple but financially devastating package using classic tip-on style jackets wrapped in black leatherette and overlayed with Frkwys “family portraits”, creating a truly substantial and archival feel.

Because of these factors, FRKWYS will come at a higher price point than you've come to expect from Rvng. The 12" will retail (w/ shipping included) to US customers for $18.00, Canadian customers for $20.00, and international customers for $28.00. The first 12" will be available to purchase on www.igetrvng.com Tuesday, August 4th And, of course, the record will be available at select physical and online retailers as well as select digital partners too.

Here's the real freakish bit of info: We are offering a one time initial subscription to the ten part series. At a discounted cost of $150.00 US / $170.00 Canadian / $250.00 Worldwide you will receive all 10 installments of the series. Subscribers will receive bonus gifts along the way including 320 kbps mp3s of each release, exclusive videos, and other surprises. You'll also be part of a monthly newsletter that updates our progress of the series and let's you help decide the direction it takes.

Because we are just a small crew contending with a ton of mailorder, we are only offering an initial 300 subscriptions to the series. If the response is overwhelming, we may open up the series to additional subscriptions at a higher cost after the fifth title but it's probably better to act now. Please e-mail getradder@igetrvng.com expressing your interest or with any questions and we'll privately invite you to subscribe by July 1st.

We anticipate one release every other month starting August 2009 and ending February 2010. We will announce the next collaboration a month prior to the release date. We guarantee each release will be worth your wait and that your involvement will make the all the difference.